✨ Project Overview

I crafted the UX writing for Chase’s onboarding flow, a lightweight, three-screen experience introducing new customers to the app’s key features:

Credit Journey, Chase Offers, and Account Alerts.

The goal was to help users understand value instantly — using tone, pacing, and structure to make a traditionally dry moment feel welcoming and easy.

📍 Organization: J.P. Morgan Chase & Co.

💼 Role: UX Writer

⏳ Duration: 2021–2022

🤝 Teams: Design | Product | Research

🧩The Challenge

<aside>

• Establish a friendly, helpful tone from the first tap.
• Convey feature value in a single glance.
• Create momentum across screens that ends in action, not fatigue. </aside>

✍️ Approach

1️⃣ Write for human rhythm

• Structured each screen around a three-part pattern: headline → short benefit → one-line explainer.
• Used verb-led CTAs (“Next,” “Done”) to keep momentum clear and predictable.

2️⃣ Set tone early

• Balanced informative and inviting language (“See where you stand with your credit.”).
• Simplified benefits into plain, encouraging phrases (“No coupons or codes. Just great offers.”).
• Chose a consistent sentence rhythm to create flow when swiping between screens.