UX Writing, Content Design, UX Strategy

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👋 About Me

I’m a Senior Content Designer known for three things:

• 🤝 Exceptional collaboration with designers, PMs, researchers, and engineers
• 📊 Data-informed information architecture that simplifies complex products and drives measurable results
• 🎓 Peer training and mentorship that empowers teams and scales best practices

I believe the best content design happens when strategy, data, and people all come together — and I love creating systems that make this possible.

Outside of work, you’ll usually find me 👨‍👩‍👧‍👦 hanging out with my kids, 🥾 hiking and exploring the outdoors, or 🍞 baking bread.

And here’s a fun fact: I’m Italian… but I don’t love pasta (I know — shocking!)

✨ Snapshot Highlights:

• 📊 Cut Chase support calls by 90,000/month → $3M annual savings
• 🔄 Boosted feature engagement by 124%
• 🧭 Mentored 30+ content designers → improved team delivery speed 30%
• 🎯 Experienced in IA, UX writing, testing, design systems

Content Design

📈 Optimizing the customer service

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Problem:

Customer couldn’t self-serve or select the issue they were trying to solve.

Outcome:

Reduced call volume by 35% → $3M annual savings.

#IA #research #data analytics

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📈 Building a discovery Menu

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Problem:

Users struggled to find what they needed quickly.

Outcome:

+124% engagement, –3% bounce rate.

#UX writing #iterative testing #IA

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UX Writing

📈 Snapshot

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Snapshot

A modern, human take on financial insights. The Daily Snapshot redesign transforms balance checks and spending data into clear, approachable moments of understanding — using concise language, hierarchy, and tone to turn raw numbers into insights users can actually act on.

#UX writing #finance

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📈 Onboarding

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Onboarding

A simple, welcoming onboarding experience designed through language. Each screen uses clear, conversational copy to guide users into key app features — from checking credit to managing alerts — showing how thoughtful UX writing can make getting started feel easy, human, and trustworthy.

#UX writing #finance #onboarding

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